Review: 2013 Toyota Prius

If you don’t know what a Toyota Prius is, you probably just woke up from a medically-induced coma. Much like other brand names have become synonymous with the product (like Kleenex for tissues), the Prius has become the most iconic hybrid. It used to be a bit of a giggle for me, because it was a niche car that appealed to eco-weenies and tree-huggers. It was slow and pathetic. It turns out that most of that isn’t true. It’s a car that appeals to a bunch of consumer segments, and it makes sense on a whole bunch of levels too.

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This “niche” car has sold in significant enough volume to cause ripples in the auto pond. Those ripples are called competition, and nobody builds competition unless they want a piece of an attractive pie. People are buying hybrids, and although the numbers may seem relatively low compared to normal vehicles, they are not negligible and it looks like they’re here to stay.



2013 Toyota Prius

Base price: $26,100

Options: $3555 Touring Package; $259.95 block heater

Freight: $1620

A/C tax: $100

Price as tested: $31,634.95

side profile


Under the Hood

Making things move is the now-familiar 1.8-litre 4-cylinder hybrid drivetrain, putting out 134 horsepower. As is typical, no torque rating is supplied for this hybrid. The power comes from the gas engine feeding a CVT (continuously-variable transmission), as well as an electric motor – all driving the front wheels.

engine bay

Of course, the point of this exercise is two-fold – to use as little fuel as possible, thereby saving the environment and, in theory, your money (at some point in time, once you earn back the extra you spent on a hybrid). Fuel economy ratings are 3.7 L/100 km (64 mpg) in the city and 4.0 L/100 km (59 mpg) on the highway. During my week with it, driving normally (mostly slower commuting, minor freeway travel and one highway drive) with no effort to save gas, I averaged an almost unbelievable 5.0 L/100 km (47 mpg).

The Prius has a 45 litre tank and weighs 3042 pounds.



The shape has evolved very slightly from the original, with little details here and there. But it’s basically still the same five-door liftback wedge design that leaves many people out in the cold. And why on earth would Toyota mess with what has now become the most recognizable, iconic hybrid on the market?

rear quarter

It’s not pretty, to be sure, but regular readers will likely not be surprised when I say this: I don’t mind it. I love a wagon/van shape and I love when functionality beats out fashion on occasion.

The Touring package gives this one some nifty LED headlights, and some nicely integrated fog lights below. Though there are mild hints of aggression in the swept-back headlight pods and in the lower air dam, nobody will mistake this for a car that means business. Toyota has added some details to give the tail lights some interest as well.

rear 2

The 17″ wheels look quite good (especially versus the wheel covers you see on some Priuses), and wear 215/45-sized tires.



Inside, you’ll find unique styling again. The dash consists of a simple swoosh all the way across, lifting in the middle for a raised eyebrow over some digital information screens that replace the gauges. The materials are hard plastic throughout and although Toyota has attempted to bring some organic textures to the table, the effect is still “economy car”. Though the fit and finish is good, nothing feels premium, including the mouse-fur trim on the door panels, pillars and roof, nor the seat fabrics. In addition, the blandness continues with the 50 Shades of Grey theme they’ve chosen. It’s not nearly as exciting as you might think.

dash wide

The Prius feels roomy inside, and provides good headroom for my 5’10” size.

Ahead of you is a manually adjustable steering wheel with control pads and buttons. They handle temperature, the driver information screen, the media system, handsfree and your phone functions.

That eyebrow bin I mentioned has two sides. On the left is a digital speedo, an instant mileage gauge and the gear selector position. The right side is the driver information screen which lets you cycle through a graphic display of where your energy is coming from, a digital version of the charge/eco/power flow which many hybrids use a traditional gauge for, and a few screens relating to fuel economy. If this sounds busy, it’s because it is. Short of a quick glance at the larger speedometer numbers, you’ll need to spend a moment focusing on this area to find what you’re looking for.

front seats

The manually-adjustable fabric seats are actually quite comfortable and are surprisingly well bolstered for a car that doesn’t even pretend to be sporty.

There isn’t so much of a center stack as a floating console. It starts with a 6.1″ touchscreen at the top. The screen is surrounded by hard buttons accessing the major functions. The media system feeds off  AM, FM, satellite radio, USB, auxiliary and Bluetooth streaming sources and it sounds decent. The screen also handles the navigation system and the backup camera. I found it irritating that there are no distance markings for the camera, nor parking distance sensors.

headlight detail

Below the screen is the automatic climate control system.

As the console become horizontal and slants down toward the rear, you’ll find the Prius’ unique joystick-style gear knob and “Park” button combo. Alongside it, you’ll also see some drive mode buttons, two cupholders and an armrest at the back.

gear selector

Entry is keyless, there’s a push-start ignition, automatic headlights and an integrated universal garage door opener.


Rear Seats

I found the rear seating area quite spacious, and headroom is good for my frame. Leg and foot room are quite roomy as well. There are three seats, each with a headrest and a seatbelt. The two outboard seats are comfortable. The middle seating position is pretty narrow, but will accommodate an adult if necessary.

rear seats

It’s pretty spartan back there – you get two seatback map pockets and that’s about it. No door bins, no charging plugs. The middle seatback folds down to become an armrest with two cupholders.

There are two sets of LATCH connectors. We got our three kids back there, but it was a bit squished (with their seats/boosters) in terms of width.



Cabin storage is acceptable. There are little door bins, upper and lower glove compartments – both a good size – and a reasonable compartment under the armrest lid.

There’s a great open carpeted storage area under the floating center console. It’s a bit tough to get to, but it’s accessible from both sides and is good for throwing a bunch of stuff into.

small trunk

The Prius offers fantastic utility in the trunk. The space behind the rear seats is 612 litres and is easily accessible and very useable. With the rear seats folded (they split 60/40 and go relatively flat), you can add significant cargo volume, but Toyota doesn’t say how much of it. There’s also plenty of underfloor storage, a cargo net and four heavy-duty tie-down hooks and you can cover the whole thing with a retractable, removable tonneau cover.

big trunk


The Drive

You shouldn’t be surprised to find that the Prius feels sluggish in normal driving. Acceleration is very smooth and linear, and you don’t notice the engine starting or stopping. But as seamless as it is, it always feels a bit gutless and it feels as though you’re fighting the car for a little more power. 0-60 happens in roughly 10 seconds. The Ford C-Max certainly offers up more jam, but you won’t see the same kind of fuel economy there. Get up to speed though, and it cruises happily – even at highway speeds. I did find the power sorely lacking when it came to passing on the freeway or the highway. Leave yourself ample time and space for this kind of thing, as the Prius does not comply quickly.

hybrid synergy drive

There are three drive modes. EV (electric vehicle) mode uses purely electric power with a range of up to 1.6 kilometres. It’s more or less an experiment in how lightly you can feather the throttle, and might be useful for neighborhoods with a lot of old people and small children in them. There’s also an ECO mode. ECO modes are pretty common these days. They retard a car’s throttle response and do what they can to save fuel. As I’ve already noted, the Prius isn’t a real drag-strip champ and pretty much feels like a normal car in ECO mode all the time. Turn on ECO mode in the Prius and it dampens the already soggy spirit to save even more fuel. I found it almost undriveable. And finally there’s Power mode. It enhances acceleration and actually makes it feel much like a normal car in terms of moving off the line. Of course, in order to do that, it’s using more of the electric motor’s torque and therefore saps your battery quicker.

drive modes

The ride is firm but quite well done. I found that it soaks up most of the hits nicely, and only got crashy on rare occasions over some nasty road irregularities. I was surprised to find good handling in the Prius. It has decent road-holding capabilities, and although the car always feels heavy, I found it easy to thread through daily traffic and to throw it into curves. Toyota brings its lifeless steering to the game of course, so don’t expect any kind of feedback or anything of the like.

Visibility out of the car is pretty good, except out the back. The rear view is horribly bisected by the bar between the horizontal and vertical parts of the trunk lid, and it drove me nuts every single time I looked in the mirror.

rear view

The Prius is quiet. Off the line, if you’re not using heavy throttle, it will stay in EV mode and run almost silently. You barely ever hear the engine unless you really step on it and it has to rev up – in that case, it makes some awful sounds. Wind noise is very well controlled thanks to the slippery shape but road noise occasionally creeps into the cabin.

The brakes are typical hybrid – powerful but grabby since they are using regenerative technology to charge the batteries while you’re braking.


The Verdict

I didn’t mind the Prius at all. Its mission is obviously to be a fuel economy champion, and it succeeds mightily here. To achieve the mileage I did while driving the way I did is almost difficult to process. Yes, it’s a relatively slow car. But it’s easy to drive, it handles well and its road manners are refined. On top of that, it offers plenty of space for 4 adults and their luggage, or lets you transport a ton of stuff with the rear seats down.


I appreciate that the Prius is honest. There’s nothing on paper that makes you think you’ll get anything different, and if you’re after a vehicle that will get astounding fuel economy, be a decent car to drive on a daily basis and retain stellar resale value, there’s no reason you shouldn’t consider the Prius.

I give the Toyota Prius 5-door Liftback a 7.5 out of 10.


WAF (Wife Acceptance Factor) was decent. She liked how smooth the driving experience was, but felt it was underpowered. She wasn’t fond of the exterior styling but said she got used to the interior, and the fact that the trunk could swallow an entire day’s worth of shopping made up for the ugliness.

It’s not an exciting car, to be sure, but it’s exciting to see what can be achieved in terms of fuel economy for a car this size. If fuel economy matters more than anything, and you want simple practicality, the Prius is still the king of the hill.



Disclosure: Vehicle was provided by Toyota Canada

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tail light

steering wheel

rear quarter 2

drivers view

center stack

 front quarter_